The authors explain that "Large-scale habitat loss and fragmentation…" that results from urban sprawl is a major cause of the lack of biodiversity within the insect species (Acharya, 1999, 27). Even the building of a new road, or street lights, in places where previously there were no roads or lights, what the authors call "undisturbed areas," has an impact on insect biodiversity, Acharya explains. Meanwhile, moths, which are known

He discovered that a filament carbonized thread was crucial to a long-lasting light bulb. After his electric company of New York was incorporated in late 1880, Edison concentrated on developing and installing a central generating system. The central generating system consisted of central power plants with generators known as dynamos and the light bulbs among others. He then received over two hundred patents between 1879 and 1882 since he

He was not selfish in that he was creating inventions solely to make money, but rather for the good of others, both during his time and in the future. One of the best things about the book is the way that Melosi includes family situations and personal issues that Edison dealt with, as well as business challenges that he faced. There are several points that the book makes that indicate

By assembling all of the aforementioned parts, the casing, the switch, the contacts, the light source, and the reflector, along with batteries and a lens, a useful portable light source is to be had. The durable "plastic" or metallic casing holds the batteries, contact strips or springs made of some sort of thin conductive metal; provides a place to mount the slide, rocker, or pushbutton on/off switch; acts as a

She also mentions the huge energy giant British Petroleum (BP) came up with some honest and effective marketing in its green promotions. And while it is laudable for an oil company to invest in green technologies, BP did it with "appropriate humility that admits its own guilt while setting the stage for conversion to alternative energy sources" (Ottman, 2002). Meantime she says to Exxon, "Wake Up!" because Exxon was at

Sustainable Marketing LED Bulb - Marketing Plan Marketing Situation Analysis Desired Outcomes Marketing Strategies Action Plan Implementation, Controls, and Evaluation LED technology has made many breakthroughs in recent years. The most notable of which is its level of cost effectiveness. However, the initial investment required to implement LED light bulbs still exceeds the alternative market choices. Yet the total cost of ownership offers consumers sizable gains. The market segment that this marketing plan is catered to is